Did you know that the average B2B buyer consumes around 13 pieces of content before they interact with any salespeople? That’s thirteen chances to make or break a deal, thirteen times you need to impress, build trust and show your expertise. In the...
Content & Campaigns Insight
Why content is king in the indirect channel
You’ve probably heard the phrase ‘content is king’ thrown around a lot, but it’s more than just a cliché. Interestingly, Bill Gates originally coined the term in 1996 when he wrote an essay of the same name. In that essay, Gates predicted that...
Make Your Message Stick with Partners: The Emotional Impact of Video Content
Are you struggling to engage with your partners and stand out in a sea of information from other vendors and distributors? It's time to unleash the power of video! Video is a highly effective medium for conveying a large amount of information in a...
Stop asking ChatGPT for information – start an actual conversation
As the hype around ChatGPT continues to grow, many marketing professionals are wondering whether this AI tool will replace their jobs altogether. However, the reality is quite the opposite. ChatGPT is not a threat to channel marketers, but rather...
What are the 3 biggest trends for channel marketers in 2023?
Channel marketers will face some unique circumstances in 2023. That’s according to the founders of Coterie Community, who weighed in on what will matter to marketers over the next 12 months. A dedicated forum for partner and channel marketers,...
Why partner communications must evolve
There are a few things that characterise the IT channel. The partner ecosystem deploys cutting edge technologies to help customers achieve their business outcomes. Partners also understand the importance of customer relationships, often taking deep...
Is social media the key for B2B companies to educate their buyers?
There was some research released this week that indicates that channel partners are conflicted on the topic of hybrid working. Seventy percent of UK partners find remote working beneficial: 40% for productivity, 30 percent for strategic thinking,...
How to generate net new leads in the channel.
What do 65% of businesses describe as their biggest marketing challenge? Generating traffic and leads (HubSpot). It’s no different in the channel, where we’re often asked to help vendors, distis and partners to build their pipeline and net new...
Fixing the channel’s communication problem
There is no one-size-fits-all in successful modern partner programmes. The need to cater to an expanding channel ecosystem means the way vendors can no longer rely on a blanket engagement strategy – and this includes how they communicate with...