Lead / Demand Generation Insight

Why content is king in the indirect channel

You’ve probably heard the phrase ‘content is king’ thrown around a lot, but it’s more than just a cliché. Interestingly, Bill Gates originally coined the term in 1996 when he wrote an essay of the same name. In that essay, Gates predicted that...

The evolving role of the B2B sales team

We’ve spoken a lot lately about the channel’s resilience in these tough times. in fact, many partners are feeling optimistic about the coming year. However, research released this week provides some sobering statistics. The study by revenue...

What are the 3 biggest trends for channel marketers in 2023?

Channel marketers will face some unique circumstances in 2023. That’s according to the founders of Coterie Community, who weighed in on what will matter to marketers over the next 12 months. A dedicated forum for partner and channel marketers,...

How to generate net new leads in the channel.

What do 65% of businesses describe as their biggest marketing challenge? Generating traffic and leads (HubSpot). It’s no different in the channel, where we’re often asked to help vendors, distis and partners to build their pipeline and net new...

Vendors and their Partners – Worlds Apart

This is a story of two worlds and how they impact each other. Firstly welcome to Vendor’s world, where you eat, sleep and breathe your product. After all you have spent a lot of time perfecting and crafting it into technology solutions that make a...

Opportunity for partners to move on unhappy software customers

There was a potentially worrying take on software purchasing for the channel this week. A new survey has found that three-quarters of B2B software buyers are unhappy with service they have received – yet 77 percent admit to renewing their contracts...

Loading...