Lead / Demand Generation Insight

Navigating the Realities of Channel Marketing

In the whirlwind of quarterly reports and revenue projections, it's easy to fall into the trap of expecting immediate results from our marketing endeavors. But what if I told you that the story isn't as straightforward as we often assume? As...

Unlocking the Potential of TCMA/TPMA

In the ever-evolving landscape of modern business, the importance of Through-Channel Marketing Automation (TCMA) and the anticipated shift towards Through-Partner Marketing Automation (TPMA) is becoming increasingly evident. However, the true power...

What kind of content will bring you the most success?

Did you know that the average B2B buyer consumes around 13 pieces of content before they interact with any salespeople? That’s thirteen chances to make or break a deal, thirteen times you need to impress, build trust and show your expertise. In the...

Why content is king in the indirect channel

You’ve probably heard the phrase ‘content is king’ thrown around a lot, but it’s more than just a cliché. Interestingly, Bill Gates originally coined the term in 1996 when he wrote an essay of the same name. In that essay, Gates predicted that...

The evolving role of the B2B sales team

We’ve spoken a lot lately about the channel’s resilience in these tough times. in fact, many partners are feeling optimistic about the coming year. However, research released this week provides some sobering statistics. The study by revenue...

What are the 3 biggest trends for channel marketers in 2023?

Channel marketers will face some unique circumstances in 2023. That’s according to the founders of Coterie Community, who weighed in on what will matter to marketers over the next 12 months. A dedicated forum for partner and channel marketers,...

How to generate net new leads in the channel.

What do 65% of businesses describe as their biggest marketing challenge? Generating traffic and leads (HubSpot). It’s no different in the channel, where we’re often asked to help vendors, distis and partners to build their pipeline and net new...

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