Portals / PRMs Insight

Unlocking the Potential of TCMA/TPMA

In the ever-evolving landscape of modern business, the importance of Through-Channel Marketing Automation (TCMA) and the anticipated shift towards Through-Partner Marketing Automation (TPMA) is becoming increasingly evident. However, the true power...

You want to move on, but how do you take your partners with you?

We’ve seen some seismic shifts in the IT channel in recent years. Last week we sat down with Juniper Networks’ global channels leader, Gordon Mackintosh, at the vendor’s Partner Executive Forum in Madrid. There, we talked about the company’s plans...

What are the 3 biggest trends for channel marketers in 2023?

Channel marketers will face some unique circumstances in 2023. That’s according to the founders of Coterie Community, who weighed in on what will matter to marketers over the next 12 months. A dedicated forum for partner and channel marketers,...

Why partner communications must evolve

There are a few things that characterise the IT channel. The partner ecosystem deploys cutting edge technologies to help customers achieve their business outcomes. Partners also understand the importance of customer relationships, often taking deep...

How can vendors better engage with partners?

We talk a lot about how the partner ecosystem in evolving. New partner types and business models are forcing vendors to re-evaluate how they can successfully engage channel partners. How can they remain current and relevant to their partners in...

Fixing the channel’s communication problem

There is no one-size-fits-all in successful modern partner programmes. The need to cater to an expanding channel ecosystem means the way vendors can no longer rely on a blanket engagement strategy – and this includes how they communicate with...

Vendors and their Partners – Worlds Apart

This is a story of two worlds and how they impact each other. Firstly welcome to Vendor’s world, where you eat, sleep and breathe your product. After all you have spent a lot of time perfecting and crafting it into technology solutions that make a...

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