Programs Insight

Unlocking the Potential of TCMA/TPMA

In the ever-evolving landscape of modern business, the importance of Through-Channel Marketing Automation (TCMA) and the anticipated shift towards Through-Partner Marketing Automation (TPMA) is becoming increasingly evident. However, the true power...

You want to move on, but how do you take your partners with you?

We’ve seen some seismic shifts in the IT channel in recent years. Last week we sat down with Juniper Networks’ global channels leader, Gordon Mackintosh, at the vendor’s Partner Executive Forum in Madrid. There, we talked about the company’s plans...

The evolving role of the B2B sales team

We’ve spoken a lot lately about the channel’s resilience in these tough times. in fact, many partners are feeling optimistic about the coming year. However, research released this week provides some sobering statistics. The study by revenue...

What are the 3 biggest trends for channel marketers in 2023?

Channel marketers will face some unique circumstances in 2023. That’s according to the founders of Coterie Community, who weighed in on what will matter to marketers over the next 12 months. A dedicated forum for partner and channel marketers,...

How can vendors better engage with partners?

We talk a lot about how the partner ecosystem in evolving. New partner types and business models are forcing vendors to re-evaluate how they can successfully engage channel partners. How can they remain current and relevant to their partners in...

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