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UNLEASH. People – Jay Ludgrove
Without sounding too clichéd; building relationships. It’s something I’ve always found to be the most useful part of business. I like to get the answers. I’m quite obsessive about getting the details right, and knowing who to speak to, and what to say to get those...
What kind of content will bring you the most success?
Did you know that the average B2B buyer consumes around 13 pieces of content before they interact with any salespeople? That’s thirteen chances to make or break a deal, thirteen times you need to impress, build trust and show your expertise. In the channel, content is...
The Art of Building Relationships and Partnerships in Channel Sales
In 2001, during my time playing for DC United, I developed a morning ritual of grabbing coffee at Starbucks on my way to RFK Stadium in Washington DC. Little did I know that this daily routine would lead to a significant turning point in my career and personal life....