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Why content is king in the indirect channel

You’ve probably heard the phrase ‘content is king’ thrown around a lot, but it’s more than just a cliché. Interestingly, Bill Gates originally coined the term in 1996 when he wrote an essay of the same name. In that essay, Gates predicted that content is where most of...

Stop asking ChatGPT for information – start an actual conversation

As the hype around ChatGPT continues to grow, many marketing professionals are wondering whether this AI tool will replace their jobs altogether. However, the reality is quite the opposite. ChatGPT is not a threat to channel marketers, but rather another tool in their...