Latest Insight
IT firms facing challenges around sales enablement and marketing
There have been a couple of interesting pieces of research recently regarding both the sales and marketing functions within IT businesses. The first is that we’ve seen sales enablement, both as an industry and organisational function, grow significantly over the past...
You want to move on, but how do you take your partners with you?
We’ve seen some seismic shifts in the IT channel in recent years. Last week we sat down with Juniper Networks’ global channels leader, Gordon Mackintosh, at the vendor’s Partner Executive Forum in Madrid. There, we talked about the company’s plans to pull back from...
The evolving role of the B2B sales team
We’ve spoken a lot lately about the channel’s resilience in these tough times. in fact, many partners are feeling optimistic about the coming year. However, research released this week provides some sobering statistics. The study by revenue intelligence...
What are the 3 biggest trends for channel marketers in 2023?
Channel marketers will face some unique circumstances in 2023. That’s according to the founders of Coterie Community, who weighed in on what will matter to marketers over the next 12 months. A dedicated forum for partner and channel marketers, Coterie Community...
Demand & Lead Generation Playbook
The Future of MDF
