The Channel Agency
The Channel Agency

UNLEASH. Engagement

Build strong relationships in the indirect channel, drive engagement, and increase revenue.

Our creative team of channel experts collaborates with you to empower your partners with a library of valuable resources, such as training materials, product information, and marketing collateral. Plus, with our UI/UX design expertise, we ensure that the partner portal is intuitive, user-friendly, and engaging, making it easier for partners to access the resources they need. With our comprehensive partner portal and PRM services, your company stands out from the competition, and your partners feel more informed and supported. As such, you’ll enjoy more productive, profitable, and successful relationships.
How we help _
Creative
UI / UX
Custom Portal Pages
Content Management
Content Creation
TCMA
Campaigns
Portal Management
Audits
Engagement Strategy
Translations

Trusted by

ZiftOne
Impartner
Allbound
Interested in finding out more?
The Inverse Channel eBook

The Proof

Our client

Malwarebytes

PRM

Impartner

Development of the visual design and positioning for the portal, which included structuring and designing their entire UX and UI and bespoke customisation of the portal.

‘PX Factor’ Award - 2022 Impartner Catalyst Awards

Malwarebytes

Our client

CrowdStrike

PRM

ZiftOne

Creation of the marketing and sales platform, including full UX to increase engagement with partners

90% of partners engaged

31% above industry average email open rate

15% above industry average click-thru rates

CrowdStrike ZiftOne

Our client

Barracuda

Development of a platform that allows MSPs (or VARs) to map the maturity of their MSP journey and understand how Barracuda can be part of their journey .

Supported growth of Barracuda's new MSP program

Barracuda

Our clients

Insight

IT firms facing challenges around sales enablement and marketing

There have been a couple of interesting pieces of research recently regarding both the sales and marketing functions within IT businesses. The first is that we’ve seen sales enablement, both as an industry and organisational function, grow significantly over the past...

You want to move on, but how do you take your partners with you?

We’ve seen some seismic shifts in the IT channel in recent years. Last week we sat down with Juniper Networks’ global channels leader, Gordon Mackintosh, at the vendor’s Partner Executive Forum in Madrid. There, we talked about the company’s plans to pull back from...

How else we can help

Programs

Content & Campaigns

Lead & Demand Generation

Creative

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