
Boost Partner Engagement
Introducing Viewpoint, the revolutionary content matchmaker designed to help vendors deliver exceptional partner experiences and boost engagement through personalized communications.
Viewpoint has been designed with nearly 20 years of experience in perfecting to-partner comms for countless tech vendors at Purechannels: The Channel Agency. Our unique matchmaking technology automatically matches the right vendor content to the right partner at the right time, providing a seamless and personalized experience for your partners.
Whether you’re looking to replace your current email platform or simply want a simpler way to run partner engagement campaigns, Viewpoint has you covered. With Viewpoint, you can manage all your communications or run dedicated partner engagement campaigns alongside your usual comms activity, resulting in a better partner experience (PX), more engaged partners, and increased revenue.
Imagine a world of to-partner comms where there are no emails to coordinate, no templates to manage, and no audience data to segment. With Viewpoint, that world can be a reality. Let us show you how Viewpoint can give you the tools to deliver exceptional partner experiences and increase revenue.

Boost partner engagement with Viewpoint
The Content Matchmaker
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Insight
The Key to Successful Partner Programs: Unleash the Power of Behavior Change
Partner programs within the indirect channel play a crucial role in driving business growth and expanding market reach. While financial investment is often considered a main factor for success, there is a compelling argument to be made that achieving a critical number...
IT firms facing challenges around sales enablement and marketing
There have been a couple of interesting pieces of research recently regarding both the sales and marketing functions within IT businesses. The first is that we’ve seen sales enablement, both as an industry and organisational function, grow significantly over the past...
You want to move on, but how do you take your partners with you?
We’ve seen some seismic shifts in the IT channel in recent years. Last week we sat down with Juniper Networks’ global channels leader, Gordon Mackintosh, at the vendor’s Partner Executive Forum in Madrid. There, we talked about the company’s plans to pull back from...
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