Not just another B2B marketing agency, we are…
We are indirect specialists with decades of experience delivering success across the global channel. Put simply, we exist to support and assist you in maximizing your indirect revenue.
Since our founding in 2005, we’ve remained steadfast in our dedication to helping vendors and distributors boost revenue, foster relationships, and maximize ROI from their indirect GTM.
The Channel can be complex and often underappreciated, we get it. We truly understand this space and go above and beyond to provide exceptional channel services that have been historically lacking.
Our extensive experience and unparalleled expertise enable us to deliver impactful results that are precisely tailored to meet the ever-changing needs of every part of the Channel.
How we do it
- We tailor solutions for success by understanding your unique needs and goals.
- Our strategic activities drive revenue growth, strengthen relationships, and boost brand awareness.
- We empower your teams for success through collaboration and alignment.
- We optimize performance and foster partnerships for your long-term success in the ever-changing Channel ecosystem.
Why we do it
- Passionate about providing the very best services exclusively through the Channel.
- Simplifying the complex to create valuable opportunities for you.
- Guiding you through the evolving landscape of the Channel.
- A partner that makes a real difference and helps you seize new opportunities.
- Driven by the desire to create meaningful engagement and ensure you thrive.
Leadership Team
Glenn Robertson
Chief Executive Officer
As CEO of The Channel Agency, Glenn has a wealth of experience helping vendors, distributors and partners worldwide to transform their channel activity and drive revenue growth through partner experience.
Daren Bach
Chief Creative Officer
Having specialized in digital and brand communications for over 25 years, Daren is no stranger to helping organizations grow, generate leads and boost revenue through innovation and creative thinking.
Mike Ammann
President North America
Insight
The Key to Successful Partner Programs: Unleash the Power of Behavior Change
Partner programs within the indirect channel play a crucial role in driving business growth and expanding market reach. While financial investment is often considered a main factor for success, there is a compelling argument to be made that achieving a critical number...
UNLEASH. People – Mike Ammann
One thing that's been a constant in my life is the need to learn lessons and improve. I've had to adjust, pivot, train, work on my weaknesses, study, and learn from my mistakes in order to become better at what I do. It's important to recognize that making mistakes is...
Why content is king in the indirect channel
You’ve probably heard the phrase ‘content is king’ thrown around a lot, but it’s more than just a cliché. Interestingly, Bill Gates originally coined the term in 1996 when he wrote an essay of the same name. In that essay, Gates predicted that content is where most of...